The Growth Mindset Quiz

Are you leading to grow? Uncover your Growth Mindset!

Is your approach to revenue growth setting your business up for success, or are you holding your organization back from achieving its full growth potential? Take the quiz to find out!

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1. How would you describe your best customer?

A. Anyone who buys from us is a good customer in my book.

B. I can describe the demographics of our best customer based on what marketing efforts work.

C. I can explain our best customers in terms of their needs and actions based on research and behavioral data we’ve analyzed.

2. How do you use data in your decision making?

A. We understand which data is actionable and therefore critical for optimizing our business. Our data and tech stack are set up to fully integrate and leverage these sources.

B. It’s a mess, so we basically don’t do anything with it.

C. We try our best to piece things together across data sources, but sometimes we don’t know what we’re looking for.

3. What is your approach for trying new marketing and sales activities?

A. We do some analysis to prioritize ideas, and are rigorous about getting new ideas to market quickly to test and refine.

B. We spend a good amount of time crunching of data to decide what to do before we do it.

C. Occasionally we try to do something new but it’s tough to find the time.

4. When returning from a conference, what do you do?

A. I ask my team to implement the top handful of specific tactics I heard worked well for others.

B. I have brainstorming discussions with my team to apply some of the concepts or frameworks I learned.

C. I have the intention of trying some new things based on what I heard, but, honestly, the day to day gets in the way.

5. How do you come up with new ideas to grow your business?

A. I look for things no one else is doing but would make sense for my target market and their preferences.

B. I glean best practices from what my competition is doing. Tried-and-true ideas that work!

C. I’ve been in this industry for so long, I know what works and what doesn’t.

6. What best describes the relationship you’ve fostered between your marketing and sales teams?

A. Casual Acquaintances: Each side stays on their own turf, and there is little overlap or coordination on strategies and efforts.

B. Pretty Good Friends: Each department is generally aware of what the other is doing. Even though everyone tries their best to stay coordinated, things sometimes fall through the cracks.

C. BFFs (Best Friends Forever) – strategies, collateral, and playbooks co-developed and regularly refreshed together. Each side wants to help the other side succeed.

7. How do you get stuff done?

A. I’m a solid delegator who can provide clear direction on what is needed on any given day.

B. I get high-performance from my team because I trust them to focus on the highest impact, highest priority items without regular instruction.

C. When you need something done right, do it yourself. Amiright?

9. What best describes your role?

Non-operating Owner/Investor

CEO/President

Top marketing executive (CMO, SVP Marketing, etc.)

Top sales executive (CRO, SVP Sales, etc.)

Marketing VP

Sales VP

Marketing Director

Sales Director

Other (please specify)

10. What was your year over year growth rate for the most recent year?

Negative

0-4%

5-9%

10-14%

15-19%

20%+

11. How many paying customers/accounts do you have?

<100

100-999

1,000-9,999

10,000-24,999

25,000+

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