There are many ways to define branding, but at Zilker Media we define it as creating an image in the mind of your audience. In other words, when somebody thinks about you or your company, what’s the first thing that pops in their head?

The answer to this question can determine whether or not someone becomes a customer, client, or fan — and more importantly, whether or not they sing your praises to others, thereby creating more potential customers, clients, and fans.  

The good news is this:

In today’s media landscape, you have the ability to attract an audience online, activate their interest, and amplify your message in order to attract an even larger audience and continue the cycle of growth for your brand and business—you just need to properly utilize all the tools in your branding toolbelt.

So, is your brand driving business results? Let’s find out.

 
 

I Represent...

PHASE 1

ATTRACT

DISCOVERABILITY • CREDIBILITY

Are you perceived as an authority online?

PHASE 1

ATTRACT

DISCOVERABILITY
CREDIBILITY

Are you perceived as an authority online?

 

PHASE 1 • ATTRACT

1) I show up in the first five results on Google when I search my full name.

 

PHASE 1 • ATTRACT

2) I have a website with a branded website address (e.g. www.firstnamelastname.com or www.companyname.com).

 

PHASE 1 • ATTRACT

3) I have received media coverage within the past 12 months.

 

PHASE 1 • ATTRACT

4) I am active on one or more social media channels.

 

PHASE 1 • ATTRACT

5) I do virtual or in-person speaking engagements at least twice per year.

PHASE 2

ACTIVATE

INFLUENCE • IMPACT

Are you delivering a powerful experience?

PHASE 2

ACTIVATE

INFLUENCE
IMPACT

Are you delivering a powerful experience?

 

PHASE 2 • ACTIVATE

1) I have a process for measuring client satisfaction and/or requesting reviews for my brand.

 

PHASE 2 • ACTIVATE

2) I utilize my email list to stay in touch with my clients/customers.

 

PHASE 2 • ACTIVATE

3) I prioritize connecting with my clients/customers in a personal way (e.g. a client appreciation program).

 

PHASE 2 • ACTIVATE

4) I actively work to expand my network of clients and partners.

 

PHASE 2 • ACTIVATE

5) My revenue has increased over the past 12 months.

PHASE 3

AMPLIFY

ENGAGEMENT • COMMUNITY GROWTH

Are you empowering your audience to share their experience?

PHASE 3

AMPLIFY

ENGAGEMENT
COMMUNITY GROWTH

Are you empowering your audience to share their experience?

 

PHASE 3 • AMPLIFY

1) I seek out opportunities to invite others onto my digital platforms (e.g. Instagram Live, an interview-based blog or podcast series).

 

PHASE 3 • AMPLIFY

2) I give a clear call-to-action at the end of every media interview.

 

PHASE 3 • AMPLIFY

3) I often engage with the content of others on social media.

 

PHASE 3 • AMPLIFY

4) I promote and share my own media coverage on social media.

 

PHASE 3 • AMPLIFY

5) My audience frequently shares my content online.

All done!

Time to get your results.

Our system experienced an error while submitting your answers. We apologize, please try again