There are many ways to define branding, but at Zilker Media, we define it as creating an image in the mind of your audience. Simply put, when someone thinks about you or your company, what image comes to their mind?

The answer to this question can be the deciding factor in whether someone becomes a client, customer, or advocate—and, more importantly, whether they go on to recommend you to others, creating more opportunities for growth and connection.

Here’s the good news:

In today’s media landscape, you have the power to attract an audience, activate their interest, and amplify your message to expand your reach. By strategically using the tools available, you can accelerate trust and create a cycle of growth for your brand and business.

So, is your brand accelerating trust with your audience? Let’s find out.

PHASE 1

ATTRACT

DISCOVERABILITY • CREDIBILITY

Are you perceived as an authority online?

PHASE 1

ATTRACT

DISCOVERABILITY
CREDIBILITY

Are you perceived as an authority online?

 

PHASE 1 • ATTRACT

1) I appear in the top five search results when I search my name on Google.

 

PHASE 1 • ATTRACT

2) I own mine or my company’s name web domain (e.g., www.firstnamelastname.com or www.companyname.com).

 

PHASE 1 • ATTRACT

3) I have been featured in media coverage in the past 12 months. This can include a podcast, a newspaper, an online article or magazine feature.

 

PHASE 1 • ATTRACT

4) I am active on at least one social media platform.

 

PHASE 1 • ATTRACT

5) I participate in virtual or in-person speaking engagements at least twice a year.

PHASE 2

ACTIVATE

INFLUENCE • IMPACT

Are you delivering a powerful experience?

PHASE 2

ACTIVATE

INFLUENCE
IMPACT

Are you delivering a powerful experience?

 

PHASE 2 • ACTIVATE

1) I have a system to measure client satisfaction and gather reviews/testimonials for my brand.

 

PHASE 2 • ACTIVATE

2) I use my email list to engage and communicate with my clients/customers regularly.

 

PHASE 2 • ACTIVATE

3) I consistently take time to connect personally with my client/customers.

 

PHASE 2 • ACTIVATE

4) My business is largely driven by word of mouth and referrals.

 

PHASE 2 • ACTIVATE

5) A large percentage of my customers are repeat clients.

PHASE 3

AMPLIFY

ENGAGEMENT • COMMUNITY GROWTH

Are you empowering your audience to share their experience?

PHASE 3

AMPLIFY

ENGAGEMENT
COMMUNITY GROWTH

Are you empowering your audience to share their experience?

 

PHASE 3 • AMPLIFY

1) I actively seek opportunities to spotlight others on my digital platforms (e.g., LinkedIn, interview-based blogs, or podcast series).

 

PHASE 3 • AMPLIFY

2) I provide a clear reason to go to my website at the end of every media interview.

 

PHASE 3 • AMPLIFY

3) I regularly Like, Comment and Share with others' content on social media.

 

PHASE 3 • AMPLIFY

4) I actively promote and share my press interviews on my LinkedIn.

 

PHASE 3 • AMPLIFY

5) My audience frequently shares my content online.

All done!

Time to get your results.

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