Your influence is one of the most valuable assets in today’s business landscape. It’s not just about what you know; it’s about how well your expertise is recognized, trusted, and amplified. When someone encounters your name or business, what is their first impression?
This first impression can determine whether you are seen as another commodity in your industry or a leading business influencer who attracts opportunities, builds trust, and makes a meaningful impact.
Your reputation as a leader is a powerful asset. How effectively are you positioning your brand to accelerate trust and drive meaningful business growth? Take this assessment to evaluate how well you represent your business as a leader.
DISCOVERABILITY + CREDIBILITY
I appear in the top five search results when I Google my name.
DISCOVERABILITY + CREDIBILITY
I own my personal or company’s name as a domain (e.g., www.firstnamelastname.com or www.companyname.com).
DISCOVERABILITY + CREDIBILITY
I have been featured in media coverage in the past 12 months, such as podcasts, newspapers, and online articles.
DISCOVERABILITY + CREDIBILITY
I am active on at least one social media platform, regularly engaging with my audience.
DISCOVERABILITY + CREDIBILITY
I participate in virtual or in-person speaking engagements at least twice a year.
I have a system in place to gather client testimonials and measure satisfaction.
I use my email list to engage and communicate with my audience consistently.
I prioritize building personal connections with my clients and customers.
My business growth is primarily driven by word-of-mouth and referrals.
A large percentage of my customers are repeat clients.
Engagement + Community Growth
I actively highlight others on my digital platforms, such as LinkedIn, interviews, or podcasts.
Engagement + Community Growth
I provide a compelling reason for people to visit my website at the end of every media interview.
Engagement + Community Growth
I regularly engage with others’ content by liking, commenting, and sharing on social media.
Engagement + Community Growth
I actively promote and share my media appearances on my LinkedIn and other channels.
Engagement + Community Growth
My audience frequently shares my content online.
All done!
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