MIQ - Marketing Innovation Quotient

MIQ - Marketing Innovation Quotient™

Are you a strategic market maker—or an order taker? Take this 3 minute survey to assess your marketing innovation readiness. Honestly rate yourself on a 1-5 scale.

Scale 1-5:

1 = I would rather not say.

2 = I tried this once.

3 = I know it’s important, but I am not fully committed to it.

4 = I recently began working on this, and am beginning to see improvement within Marketing.

5 = I am consistently practicing this, and helping others in this area.

MIQ - Marketing Innovation Quotient

First Name

Last Name

Email Address

1

We cultivate curiosity and wonder in our culture.

1 2 3 4 5

2

Sharing fresh ideas and taking prudent risk are part of our cultural fabric.

1 2 3 4 5

3

We foster constructive criticism. We never attack someone's new marketing idea or character for personal gain.

1 2 3 4 5

4

We welcome viewpoints from various stakeholders, not the loudest or most seasoned person in the room.

1 2 3 4 5

5

I guide discussions based on evidence from customers, sales teams, outside advisers, and others. This helps us discover unmet customer needs and innovation.

1 2 3 4 5

6

Our marketing leaders are comfortable dealing with ambiguity.

1 2 3 4 5

7

I am aware of my "global goggles." In other words, I recognize the perspectives that we carry with us from our earlier years. When it comes to innovation, I am willing to question and suspend them.

1 2 3 4 5

8

I consistently create "think time" for myself, and encourage others to do the same.

1 2 3 4 5

9

We foster a high level of trust and emotional connections across our management teams.

1 2 3 4 5

10

As a leader, I treat failure as a learning moment, and ensure we share lessons learned across the team.

1 2 3 4 5

11

We adapt to change quickly, especially when it comes to innovation.

1 2 3 4 5

12

I understand and can explain our growth discipline (customer intimacy, operational efficiency, or product innovation). I ensure that our marketing innovations are designed around that single discipline.

1 2 3 4 5

13

We can recite our strategic priorities (fewer than 5), and they help guide our innovation-related discussions.

1 2 3 4 5

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13

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