Texas CEO – Personal Brand Quiz

The battle to create brand recognition for a corporation or small business is taking place in a media world that’s noisier and more crowded than ever.

That’s why some entrepreneurs, CEOs and professionals have come to realize that they can set themselves apart by looking beyond the corporate brand and instead building their thought leadership, positioning themselves as an expert and leader in their industry and marketplace. What we are seeing in today’s media landscape is growing and leveraging your personal brand as the trojan horse for your corporation accelerates the speed of trust with your customer.

Are you positioned as a thought leader to grow your business and make a bigger impact?

1. Do you currently own your name as a URL? Ex: JohnSmith.com

A) Yes - I have a website and own my domain name

B) Yes – I own my domain name but don’t have a website

C) No - I have thought about it but haven’t reserved my name yet (or my name is taken)

D) How do I get a domain?

2. Do you have a call-to-action on your website to get people onto your email list?

A) Yes, I have a “Subscribe to my Newsletter” button or a similar pop up.

B) Yes, I have a personalized assessment/quiz people can take in exchange for their email address

C) No - I have thought about it but haven’t reserved my name yet (or my name is taken)

D) How do I get a domain?

3. When you Google your name, what do you find?

A) Results for lots of other people who share my name

B) A couple of page one links that connect back to me but not much

C) I fully own page one of search on my name – my website, social media, etc.

D) Results for my business but not me personally

4. What best describes your involvement on social media?

A) I post on social media regularly

B) I split my time between posting and engaging

C) I only react and engage with the content of those I follow

D) I never post on social media

5. Do you blog regularly?

A) Yes, I write regularly on my own website, LinkedIn & every once in a while on a traditional media site like Forbes or Entrepreneur

B) Yes, I write at least one blog post a month

C) No I don’t really want to blog

D) I started a blog but stopped writing – I’m not sure what to write about

6. What best describes your content strategy?

A) Sporadic and ineffective - I really need a new one

B) It’s a combination of promotion and value for my audience (roughly 50/50)

C) I try to focus on giving my audience value and combine sharing my own insights with curating content from others

D) It’s far too promotional

7. Do you have an email list?

A) Well, sort of – I could cobble together a list of friends and family

B) I do have an email list but don’t communicate with them regularly

C) Yes I do and I communicate with them pretty regularly

D) I have a big list because I use an effective lead magnet on my website (a quiz, free download, etc.)

8. What best describes your relationship with your LinkedIn profile?

A) I can’t remember the last time I logged in

B) I log on every now and then but probably have a hundred unread invitations

C) My profile is current but I don’t spend much time there

D) My profile is fully filled out (header image, bio, custom URL and beyond) and I log in and engage a few times a week

9. Are you active on social media beyond LinkedIn?

A) Not really - I have a Facebook profile to keep up with high school buddies

B) Yes, I use social media as a relationship-building tool

C) Sort of – I dabble but don’t use it consistently

D) Yes, but I am probably too promotional with my use

10. How often do you receive media coverage?

A) I’m regularly featured in local and national media outlets

B) I’ve never been featured in any type of media but I would like to contribute an article or be intervied

C) I’ve been in a few articles here and there

D) I'm not interested in being featured in the media

11. How active of a participant are you on social media?

A) I frequently like other people’s content

B) I’m mostly a consumer of other people’s content but choose not to interact (like, comment, and/or share) with it.

C) I don’t use social media

D) I frequently share other's posts and comment with my thoughts

12. Do you re-market your media coverage?

A) No, I don’t have enough to showcase

B) Yes, I share media coverage on my social media channels

C) Yes, I have media logos prominently featured on my website and across social media

D) No, I do not want to seem like I'm bragging about my media coverage

13. Do you currently speak to your target audience?

A) Yes, but not often and not always a ‘target’ audience

B) No way, I hate public speaking!

C) I speak to audiences regularly and often command a fee

D) I don’t speak, but I’d like to

14. When you speak at events, how polished would you say your material is?

A) When I speak, my content is competent, polished, and professional, including a scripted call to action for the audience

B) Not very polished at all, I think of it on my flight out to the conference

C) I have a slide deck but it’s not very impressive

D) I don’t speak

15. If your customers were out at a cocktail party and your name came up, would they brag about you? What would they say about you?

A) They would go on and on about how positive their experience was

B) They wouldn’t be negative but I’m not sure I’m getting a ringing endorsement

C) Some would be positive but honestly most aren’t wowed enough to have strong things to say about my company

D) They might be a little critical

* First Name

* Last Name

* Email Address

* Company Name

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