Mindful Marketing Quiz

Mindful Marketing Meter™

How mindful is your marketing approach? Take this 2 minute survey for a snapshot of your organization’s level of mindful growth planning and marketing. Honestly rate yourself on a 1-5 scale—nobody’s watching!

Scale 1-5:

1 = I would rather not say.

2 = We did this…once.

3 = We know it’s important, but we aren’t committed to it.

4 = We recently began working on this, and are beginning to see improvement.

5 = That describes us perfectly, and we are consistently doing this.

* First Name

* Last Name

* Email Address

We cultivate curiosity and wonder in our culture.

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We regularly allocate time to form a perspective on complet issues or challenges.

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We encourage people to formulate their own insights and judgement without relying on "the big boss" to do the thinking for them.

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Our meetings start with a process for getting people focused and centered. This includes a candid review of our success and challenges, and things for which we are grateful.

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Our company encourages us to unplug and create personal time away from work.

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We promote activities and hobbies that appear unrelated to our core business. We believe this helps marketers discover patterns and themes across seemingly disparate topics.

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Everyone is recognized and rewarded for innovative behaviors. Fresh ideas and prudent risk are part of our cultural fabric.

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We foster constructive, not destructive criticism. We would never attack a customer's or team member's character for personal gain.

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We welcome viewpoints from various stakeholders, not the loudest or most seasoned person in the room.

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Our conversations are informed by evidence. This helps us assess the severity of a situation and formulate our final decisions.

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Our company/department schedules regular days of learning events - often without using any electronic means.

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We are aware of our "global goggles." In other words, we recognize the perspectives that we carry with us from our earlier yeats. We are willing to question and suspend them.

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Our organization helps us invest at least 15%-20% of our time on new, innovative endeavors - even if the ROI is not yet proven.

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We have clearly written strategies (fewer than 5) that help guide our daily activities, hiring, and resource allocation.

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Our reporting language, KPI dashboard, and cadence match the rest of the organization.

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We view the CEO, CIO, VIP of Sales, and VP of Customer Service as our peers, not our superiors.

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We have eliminated military and sports metaphors from our marketing communications plans (eg. "kill the competition," "pitch our product," and "hit a home run").

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Our work environment creates the perfect blend of collaboration, positive energy, peace, and good ergonomics.

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We avoid using mobile devices during client or team meetings. Eye to eye contact is our de facto communications method for important conversations.

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I am currently pursuing additional study in one of these areas: marketing analytics, big data, information technology strategy, sales, finance, or personal development.

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