Physician Impact Assessment

As a healthcare professional, you make a difference every day. There are long hours, many patients to care for, a variety of moving parts, and often emotional ups and downs.

But in the back of your mind, you are always thinking about how to help grow your practice/institution and make a greater impact beyond the patients you see every day. When it comes to focusing on your thought leadership, it can feel like there is simply not enough time (and energy) in the day to dedicate to it!

But In our digitally-driven world, having an online presence can be a powerful way to extend your reach beyond the patients you see day-to-day. Building your thought leadership can position you as an advocate to grow the institution you are a part of.

Are you using online platforms to build your credibility and make a bigger impact?

1Do you currently own your name as a URL? Ex: JohnSmithMD.com

Yes - I have a website and own my domain name

Yes – I own my domain name but don’t have a website

No - I have thought about it but haven’t reserved my name yet (or my name is taken)

How do I get a domain?

2Do you have a call-to-action on your website to get people onto your email list?

Yes, I have a “Subscribe to my Newsletter” button or a similar pop up

Yes, I have a personalized assessment/quiz people can take in exchange for their email address

No - I don’t have a way for people to sign up for my email list

No - I don’t have a personal brand website to drive people to yet

3When you Google your name, what do you find?

Results for several other people or entities who share my name

Mostly healthcare review websites (ex. Vitals)

All results on the first page of Google direct back to my personal online platforms – my website, social media, etc.

Results for my practice/institution but not for me personally

4What best describes your involvement on social media?

I post on social media regularly

I split my time between posting and engaging with content from others

I only react and engage with the content of those I follow

I never post on social media

5Do you blog regularly?

Yes, I write regularly on my own website, LinkedIn & every once in a while on a media site like KevinMD

Yes, I write at least one blog post a month

No I don’t really want to blog

I started a blog but stopped writing – I’m not sure what to write about

6What best describes your content strategy?

Sporadic and ineffective - I really need a new one

It’s a combination of personal promotion and value-driven content for my audience (roughly 50/50)

I try to focus on giving my audience value and combine sharing my own insights with curating content from others

It’s far too promotional

7Do you have an email list?

Well, sort of – I could cobble together a list of friends and family

I do have an email list but don’t communicate with them regularly

Yes I do and I communicate with them pretty regularly

I have a big list because I use an effective lead magnet on my website (a quiz, free download, etc.)

8What best describes your relationship with your LinkedIn profile?

I can’t remember the last time I logged in

I log on every now-and-then but probably have hundreds of unread invitations

My profile is current but I don’t spend much time there

My profile is fully filled out (header image, bio, custom URL and beyond) and I log in and engage a few times a week

9Are you active on social media beyond LinkedIn?

Not really - I have a Facebook profile to keep up with friends and family

Yes, I use social media as a relationship-building tool

Sort of – I dabble but don’t use it consistently

Yes, but I am probably too self-promotional with what I share

10How often do you receive media coverage?

I’m regularly featured in local and national media outlets

I’ve never been featured in any type of media but I would like to contribute an article or be interviewed

I’ve been quoted in a few articles here and there

I'm not interested in being featured in the media

11How often do you engage with the content of others on social media?

I frequently like other people’s content

I’m mostly a consumer of other people’s content but choose not to interact (like, comment, and/or share) with it.

I don’t use social media

I frequently share others’ posts and comment with my thoughts

12Do you promote or share your own media coverage?

No, I don’t have enough to showcase

Yes, I share media coverage on my social media channels

Yes, I have media logos prominently featured on my website and across social media

No, I do not want to seem like I'm bragging about my media coverage

13Do you currently speak publicly to your target audience?

Yes, but not often and not always a ‘target’ audience

No way, I hate public speaking!

I speak to audiences regularly and often command a fee

I don’t speak, but I’d like to

14When you give a media interview, what is your call-to-action at the end?

At the end of the interview, I let them know what resources are available on my website for free (ex. Quiz or Whitepaper)

I share where their audience can find me on social media

I share my website address with their audience

I always think the media member who interviewed me, but I don’t give a call-to-action

15If you were to read your healthcare online reviews, what would they say about you?

They would go on and on about how positive their experience was

They wouldn’t be negative but I’m not sure I’m getting a ringing endorsement

Some would be positive but honestly many don’t have strong things to say about me

They might be a little critical

All done!

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